Employer attractiveness in start-ups: Evidence for the instrumental-symbolic framework and the role of protean career orientation

PURPOSE: Employer branding is increasingly critical for start-ups seeking to attract qualified talent under severe resource constraints. While the instrumental–symbolic framework of employer attractiveness is well established in large organizational contexts, its applicability to start-ups remains u...

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Autori principali:	Theresa U. Zimmer, Cornelius J. König, Valentin Hemm, Nida ul H. Bajwa
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	Cognitione Foundation for the Dissemination of Knowledge and Science 2026-01-01
Serie:	Journal of Entrepreneurship, Management and Innovation
Soggetti:	employer branding employer attractiveness start-ups instrumental attributes symbolic attributes job security compensation innovativeness meaningful work meaningfulness organizational image recruitment applicant attraction job pursuit intentions job search behavior career orientation hierarchical linear modeling health-tech start-ups
Accesso online:	https://jemi.edu.pl/uploadedFiles/file/all-issues/vol22/issue1/JEMI_Vol22_Issue1_2026_Article1.pdf
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