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Green product awareness effect on green purchase intentions of university students’: an emerging market’s perspective

Abstract The indiscriminate consumption patterns worldwide have brought in its wake severe problems like pollution and global warming, and this has ultimately called for green products awareness and consumption. The main purpose of this study was to assess the effect of university students’ awarenes...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Peter Ansu-Mensah
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: SpringerOpen 2021-11-01
Saila:Future Business Journal
Gaiak:
Sarrera elektronikoa:https://doi.org/10.1186/s43093-021-00094-5
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