Why are they eco-friendly? Attributing eco-friendly descriptive norms to intrinsic motivation increases pro-environmental purchase intention.
People perform pro-environmental behaviors not only out of intrinsic motivation, but also due to external factors such as expected social approval or financial gain. To the extent that people use their own motivations to infer the motivation of others, people may view descriptive norms favoring pro-...
Guardat en:
| Autors principals: | , , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Public Library of Science (PLoS)
2022-01-01
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| Col·lecció: | PLoS ONE |
| Accés en línia: | https://doi.org/10.1371/journal.pone.0265839 |
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