The relationship between organizational innovation and performance considering the role of marketing innovation as intermediary variable (Case study: small and medium-sized businesses in the textile industry
This study examined the effect of organizational innovation on market innovation and innovation performance. The aim of the present study is to provide a model of organizational marketing performance considering the independent variables, market performance and the intermediary variables of organiza...
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| Principais autores: | , , |
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| Format: | Artigo |
| Sprog: | Persa |
| Udgivet: |
University of Tehran, Faculty of Management
2015-06-01
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| Serier: | مدیریت بازرگانی |
| Fag: | |
| Online adgang: | https://jibm.ut.ac.ir/article_55556_4313d5a651ccffe0efdf27a9695c7eec.pdf |
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