EKUITAS MEREK LOKAL JOGJA DI MATA GENERASI MILLENIALS
Fashion product is one of the highest consumption nowadays. This research focuses on brand equity of local fashion brand in Jogja (i.e., Dagadu, Dowa, and Amazara). The respondents are millennial ranging from 19-24 years old and live in Yogyakarta. This research uses descriptive quantitative method...
保存先:
| 第一著者: | |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)
2019-03-01
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| シリーズ: | Jurnal Aspikom |
| 主題: | |
| オンライン･アクセス: | http://jurnalaspikom.org/index.php/aspikom/article/view/410 |
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