A hybrid of Kano and QFD for ranking customers’ preferences: A case study of bank Melli Iran
Nowadays, many service provider organizations compete to survive and surpass other competitors in the world. They apply new techniques and instruments to identify and to prioritize important criteria for their customers to gain customer satisfaction. Banks, as one of the service provider organizatio...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Growing Science
2013-03-01
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| coleção: | Management Science Letters |
| Assuntos: | |
| Acesso em linha: | http://www.growingscience.com/msl/Vol3/msl_2013_38.pdf |
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