The interrelationships between boutique store atmosphere, customer satisfaction, store loyalty and repurchase intention - a study of females in the North-West Province
The global fashion retail industry has been characterised by fierce competition and therefore retailers face increasing pressure to differentiate themselves from competitors by catering for the ever-evolving needs, wants and desires of customers. Customers are becoming increasingly more sophisticate...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Institute of Marketing Management Graduate School
2016-06-01
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| coleção: | The Retail and Marketing Review |
| Assuntos: | |
| Acesso em linha: | https://retailandmarketingreview.co.za/wp-content/uploads/2021/07/RMR12_1_70-88.pdf |
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