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Model Struktural Hubungan Dimensi Consumer-Based Brand Equity dan Keputusan Pembelian Pizza Hut

A competitive business environment makes brands as an important asset for companies to compete, so they must A competitive business environment makes brands an important asset for companies to compete, so they must build brand equity to increase their differentiation capabilities. Brand equity is im...

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Principais autores: Isbandriyati Mutmainah, Iis Anisa Yulia, Amelia Gunawan
Format: Artigo
Sprog:Inglês
Udgivet: Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM 2024-01-01
Serier:Journal of Management and Business Review
Fag:
brand equity
brand awareness
brand association
perceived quality
brand loyalty
purchasing decision, sem
Online adgang:https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/435
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