IMAGEM INSTITUCIONAL: AVALIAÇÃO DA UNIVERSIDADE FEDERAL DA INTEGRAÇÃO LATINO-AMERICANA (UNILA) SEGUNDO O PÚBLICO INTERNO E EXTERNO
A growing number of studies have sought to evaluate the institutional image in different organizational segments. However, there are still few who associate the factors and attributes of Barich and Kotler's model (1991) as determinants in the image formation of universities. Based on the theoretical...
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| Asıl Yazarlar: | , , |
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| Materyal Türü: | Artigo |
| Dil: | Espanhol |
| Baskı/Yayın Bilgisi: |
Universidade Federal de Santa Catarina
2018-01-01
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| Seri Bilgileri: | Revista Gestão Universitária na América Latina |
| Konular: | |
| Online Erişim: | http://www.redalyc.org/articulo.oa?id=319356599014 |
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