QR code

The Marketing Activities of Cultural Institutions as a Response to the Development of Streaming Platforms and the Virtualisation of Cultural Participation

Objective: To show trends and new challenges for the marketing of cultural institutions in the context of virtualising cultural participation and the development of streaming platforms. Research Design & Methods: The paper shows trends and new challenges for the marketing of cultural institutions...

Volledige beschrijving

Bewaard in:
Hoofdauteur: Magdalena Sobocińska
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: Krakow University of Economics 2024-01-01
Reeks:Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
Onderwerpen:
marketing
cultural institutions
streaming platforms
cultural participation
new media
Online toegang:https://krem.uek.krakow.pl/index.php/krem/article/view/13130
Tags: Voeg label toe
Geen labels, Wees de eerste die dit record labelt!

Gelijkaardige items