Stylistic devices as means of forming discursive features of advertising minitexts (exemplified by English economic and political media sources)

The article is devoted to functional and stylistic features of advertising minitexts in English economic and political mass media and Internet sources. The scientific relevance of the topic is proved by the significant role of advertising in building up not only market relations but also cultural st...

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Autors principals:	E. N. Malyuga, E. V. Ponomarenko, A. V. Minayeva
Format:	Artigo
Idioma:	Inglês
Publicat:	Samara National Research University 2020-12-01
Col·lecció:	Вестник Самарского университета: История, педагогика, филология
Matèries:	advertising discourse, functional stylistics, text vs discourse, mimiformat text, expressive means, economic and political media, pragmatics of discourse
Accés en línia:	https://journals.ssau.ru/hpp/article/viewFile/8263/7944
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