Investigating the Effect of Consumer’s Risk Aversion and Product Involvement on their Brand Loyalty and Word of Mouth Behavior: The Mediating Role of Brand Attachment and Brand Trust
In today’s highly competitive markets, brand loyalty is a central element of marketingstrategies and tactics. Therefore, the sources of loyalty and the processes through which it isestablished is becoming central concern of marketers. The purpose of this study is to explorethe relationship between t...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Persa |
| Publicado em: |
University of Isfahan
2013-01-01
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| coleção: | تحقیقات بازار یابی نوین |
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| Acesso em linha: | http://uijs.ui.ac.ir/nmrj/browse.php?a_id=253&slc_lang=en&sid=1&ftxt=1 |
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