Review and Identification of Critical Success Factors in Adoption of Mobile Banking by Customers
Abstract The purpose of this paper is to investigate the key factors influencing the adoption of mobile banking (as a new innovation in electronic banking) of the banks customers. For this purpose, potential factors influencing the adoption of these tools have been investigated based on a literature...
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| Main Authors: | , |
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| Format: | Artigo |
| Language: | Persa |
| Published: |
University of Isfahan
2011-12-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-283-1&slc_lang=en&sid=1 |
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