Factors differentiating between concentric and sprinkled multiple-patronage shoppers in Kuwait
Two types of hypermarket spenders with multi-patronage behavior were identified; namely, “Concentric” and “Sprinkled.” The objective of this study is to examine which of hypermarket store attributes differentiate between the two types of spenders, and to determine the differences of their demographi...
Guardat en:
| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Springer Nature
2018-03-01
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| Col·lecció: | Management şi Marketing |
| Matèries: | |
| Accés en línia: | https://doi.org/10.2478/mmcks-2018-0002 |
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