Optimizing sales mode selection and marketing effort for a B2C marketplace under green product investment uncertainty
Purpose – This study investigates the circumstances under which a business to customer (B2C) marketplace chooses to implement green marketing to promote green product investment (GPI). It further identifies the optimal sales model approach for implementing green marketing under uncertainty about the...
保存先:
| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Emerald Publishing
2025-03-01
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| シリーズ: | Journal of Trade Science |
| 主題: | |
| オンライン･アクセス: | https://www.emerald.com/insight/content/doi/10.1108/JTS-07-2024-0041/full/pdf |
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