Customer Profiling Practices and Growth of Retail, Small and Medium Enterprises in Nairobi County, Kenya
Small and medium-sized enterprises (SMEs) are widely recognised for their contribution to employment, innovation, and sustainable growth. However, their growth remains a significant challenge, since the majority of them fail within their first few years of operation. This study examined the rel...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Utafiti Foundation
2026-06-01
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| Series: | Eastern African Journal of Humanities and Social Sciences |
| Assuntos: | |
| Acceso en liña: | https://utafitionline.com/index.php/eajhss/article/view/1825 |
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