Attitudes towards attractive and credible celebrities in advertisements
The saying, beauty is in the eye of the beholder, is relevant in the use of attractive and credible celebrities in advertisements. A celebrity endorser is seen as a model who enjoys recognition from the public and who can be seen as an ubiquitous feature of marketing today. The use of celebrity end...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
University of Johannesburg
2022-10-01
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| Schriftenreihe: | Communicare |
| Schlagworte: | |
| Online-Zugang: | https://journals.uj.ac.za/index.php/jcsa/article/view/1714 |
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