Shopper marketing strategy in food retailing
The leading role of retailers in food industry marketing channels significantly contributes to shopper marketing affirmation. Shopper marketing is a new marketing paradigm which focuses on the shopper and point-of-sale. Results of thorough literature review on shopper marketing have been presented i...
Αποθηκεύτηκε σε:
| Κύριοι συγγραφείς: | , , |
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| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2016-01-01
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| Σειρά: | Ekonomika Poljoprivrede (1979) |
| Θέματα: | |
| Διαθέσιμο Online: | http://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2016/0352-34621601189B.pdf |
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