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Using Balanced Scorecard for Measuring “Baghdad Soft Drinks Company” Performance

To expand and to achieve a market share, companies must have a clear policy to achieve their goals, and that cannot be done without measuring their performance from different perspectives and views because the financial perspective only cannot give a right view. Balanced Scorecard (BSC) is one of th...

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Principais autores: May George Kassir, Reem Raad Jassim
Format: Artigo
Sprog:Inglês
Udgivet: Unviversity of Technology- Iraq 2016-07-01
Serier:Engineering and Technology Journal
Fag:
performance measure
balanced scorecard
bsc
financial perspective
customer perspective
internal business perspective
learning and growth perspective
Online adgang:https://etj.uotechnology.edu.iq/article_115872_a4b0b6edd042b31422bbeab0c67df382.pdf
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