Intertextuality as a means of expression in the discourse of social advertising
We describe the forms of intertextuality that are active in the discourse of social advertising. The purpose of work is to establish the types of use of borrowed texts, as well as the ratio of verbal and visual borrowings. The material is 4000 posters of environmental themes, collected from various...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Derzhavin Tambov State University
2022-09-01
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| Schriftenreihe: | Неофилология |
| Schlagworte: | |
| Online-Zugang: | https://neophilology.elpub.ru/jour/article/view/136 |
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