O EFEITO DA DISTRIBUIÇÃO SOBRE O MARKET SHARE EM DIFERENTES CANAIS

Despite the advances in studies on the effects of distribution channel strategies, the relation between distribution and market share is still a little explored topic, especially in emerging markets. For that reason, this paper’s core proposal is to investigate the relation between distribution and...

詳細記述

書誌詳細

主要な著者:	Leandro Angotti Guissoni, Jonny Mateus Rodrigues, Edson Crescitelli
フォーマット:	Artigo
言語:	Inglês
出版事項:	Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2014-10-01
シリーズ:	RAE: Revista de Administração de Empresas
主題:	Market share distribution emerging markets marketing retail
オンライン･アクセス:	http://rae.fgv.br/sites/rae.fgv.br/files/o_efeito_da_distribuicao_sobre_o_market_share_em_diferentes_canais.pdf
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