Data-Driven Uplift Modeling
Uplift modeling studies the impact of different treatments on an outcome and has several applications, such as targeted marketing and medical therapy assessment. Usually, such studies are retrospective in nature rather than controlled experiments; hence, pre-existing bias in the observed data can di...
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| Principais autores: | , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
IEEE
2025-01-01
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| coleção: | IEEE Access |
| Assuntos: | |
| Acesso em linha: | https://ieeexplore.ieee.org/document/10948445/ |
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