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The dispute between health and market: a communicational analysis of the cigarette package in Argentina

Background Cigarette package is among the most effective communication tools, not only used by the tobacco industry to market their products but also maximized by governments to warn the population about tobacco use and exposure risks. The objective of the was to analyze from a sociosemiotic persp...

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Detalhes bibliográficos
Principais autores: Brenda Konfino, Jonatan Konfino
Formato: Artigo
Idioma:Inglês
Publicado em: European Publishing 2018-03-01
coleção:Tobacco Induced Diseases
Assuntos:
Acesso em linha:http://www.journalssystem.com/tid/The-dispute-between-health-and-market-a-communicational-analysis-of-the-cigarette,83878,0,2.html
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