Role of Femvertising in Enhancing Women’s Empowerment in FMCG Brand Campaigns
Advertisements that endorse and empower women and girls are referred to as “Femvertising”. These advertisements frequently defy stereotypes and portray women in powerful and competent roles. The study explored the contribution of Femvertising in women’s empowerment. This empirical study aimed to loo...
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| Autores principales: | , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Prasetiya Mulya Publishing
2024-12-01
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| Colección: | International Research Journal of Business Studies |
| Materias: | |
| Acceso en línea: | https://irjbs.prasetiyamulya.ac.id/index.php/jurnalirjbs/article/view/384 |
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