The Relationships Between Instagram Social Media Usage, Hedonic Shopping Motives and Financial Literacy on Impulse Buying

This research aims to determine the effect of using instagram social media and hedonic shopping motives to impulse buying media and to know whether financial literacy is able to moderate the influence of instagram social media use and hedonic shopping motives to impulse buying. This type of research...

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Hlavní autoři: Asri Triwidisari, Ahmad Nurkhin, Muhsin Muhsin
Médium: Artigo
Jazyk:Inglês
Vydáno: Universitas Negeri Semarang 2018-03-01
Edice:Dinamika Pendidikan
Témata:
Impulse Buying
Instagram Social Media Usage
Hedonic Shopping Motives
Financial Literacy
On-line přístup:https://journal.unnes.ac.id/nju/index.php/DP/article/view/13565
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