Extended Technology Acceptance Model (TAM) for Evaluating Digital Banking Adoption in Saudi Arabia
This study investigates the factors influencing the acceptance and use of digital banking services in Saudi Arabia, applying the technology acceptance model. Data were collected from 406 respondents using a structured survey to measure perceived usefulnes
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| Formato: | Artigo |
| Lenguaje: | Árabe |
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King Faisal University
2024-12-01
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| Colección: | Scientific Journal of King Faisal University: Humanities and Management Sciences |
| Materias: | |
| Acceso en línea: | https://services.kfu.edu.sa/ScientificJournalHumanity/en/Home/ContentsDetails/40772 |
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