Experimental evidence on consumers’ willingness to pay in the sustainable fashion industry
Abstract This paper provides experimental evidence on consumer purchase intention and willingness to pay (WTP) in the context of sustainable consumption. Grounded in the theory of planned behavior, the literature on the intention–behavior gap, and Lancaster’s model of product attributes, we examine...
Na minha lista:
| Principais autores: | , , , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Nature Portfolio
2025-11-01
|
| coleção: | Scientific Reports |
| Assuntos: | |
| Acesso em linha: | https://doi.org/10.1038/s41598-025-23008-9 |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|