Top determinants of corporate reputation management
Positive reputation is a valuable corporate asset and needs to be managed proactively in response to new threats entering the marketplace. Recent events have shown that the reputation of an organisation can take years to build, yet takes only a few seconds to destroy. In this study, it is suggested...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Johannesburg
2022-10-01
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| coleção: | Communicare |
| Assuntos: | |
| Acesso em linha: | https://journals.uj.ac.za/index.php/jcsa/article/view/1738 |
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