Wine Attitude Scale for Consumer Research (WASCR): Scale Development and Validation in Spanish Population
Wine is a fundamental cultural and economic asset for Spain and other European’s countries. Understanding the consumer behavior is of great importance in designing marketing strategies to promote and encourage a product purchase. This research proposes developing and validating an attitudinal scale...
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| Principais autores: | , , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
SAGE Publishing
2023-12-01
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| Serier: | SAGE Open |
| Online adgang: | https://doi.org/10.1177/21582440231219158 |
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