L’implicite dans deux campagnes de communication du New York Stock Exchange (1920-1970)
In order to influence the public, businessmen fill their marketing campaigns with implicit messages and tend to avoid explicit ones that may expose them to criticism. This article deals with the implicit content of two slogans published by the New York Stock Exchange in two promotional campaigns in...
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| Autore principale: | |
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| Natura: | Artigo |
| Lingua: | Francês |
| Pubblicazione: |
UGA Éditions/Université Grenoble Alpes
2007-12-01
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| Serie: | ILCEA |
| Soggetti: | |
| Accesso online: | https://journals.openedition.org/ilcea/635 |
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