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THE IMPACT OF INNOVATION ON FIRM SUSTAINABLE COMPETITIVE ADVANTAGE IN SME FROM THE WEST REGION OF ROMANIA

This study investigates the influence of product, service and process innovation on a company's competitive advantage. The study was conducted at small and medium-sized enterprises level from the Western Region of Romania. This research is structured in 5 parts: 1) an introduction illustrating th...

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Hovedforfatter: Cristian-Dan BIRIȘ
Format: Artigo
Sprog:Alemão
Udgivet: University of Oradea 2024-12-01
Serier:Annals of the University of Oradea: Economic Science
Fag:
product innovation
process innovation
service innovation
business competitiveness
sustainable competitive advantage
Online adgang:https://anale.steconomiceuoradea.ro/en/wp-content/uploads/2025/01/AUOES.December.2024.2.pdf
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