AN ANALYSIS OF THE FACTORS CONTRIBUTING TO THE FAILURE OF RIDE-HAILING ADOPTION IN DEVELOPING REGIONS THROUGH THE LENS OF THE DIFFUSION OF INNOVATION MODEL: A CASE STUDY OF OKE-JEK IN MANOKWARI REGENCY
This study analyzes the use of the Oke-Jek platform as a ride-hailing service in developing regions. The objective of the study is to identify the factors that hinder the adoption of Oke-Jek as a ride-hailing service in such areas. Currently, the utilization of Oke-Jek remains limited, particularly...
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| Glavni autori: | , , , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Universitas Serang Raya
2025-09-01
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| Serija: | JSiI (Jurnal Sistem Informasi) |
| Online pristup: | https://e-jurnal.lppmunsera.org/index.php/jsii/article/view/10960 |
| Oznake: |
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