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Case study of business model adaptation in the travel industry: targeting generation z

This research aims to analyze the adaptation of Travel Hajimena Berkah Jaya's business model in reaching Generation Z, a demographic group heavily influenced by digital technology. Using a descriptive qualitative approach, data was collected through in-depth interviews, direct observation, social me...

Whakaahuatanga katoa

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Ngā kaituhi matua: Erwin Iriyanto Siagian, Nurul Anisa
Hōputu: Artigo
Reo:Inglês
I whakaputaina: Indonesian Institute for Counseling, Education and Therapy (IICET) 2024-12-01
Rangatū:JPPI (Jurnal Penelitian Pendidikan Indonesia)
Ngā marau:
Urunga tuihono:https://jurnal.iicet.org/index.php/jppi/article/view/5007
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