Tourist brand of Ukraine: analysis and possibility of transformation
In the modern world, territories compete with each other, striving for self-affirmation and the choice of such economic structures that will provide them with more reliable positions. In conditions of constant growth of competition, the marketing of any territory, including its branding, is of great...
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
V. N. Karazin Kharkiv National University
2025-06-01
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| Serie: | Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм |
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| Accesso online: | https://periodicals.karazin.ua/irtb/article/view/27275 |
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