The impact of big data analytics on digital marketing decision-making: A comprehensive analysis
Type of the article: Research Article AbstractThe fast development of data availability has altered digital marketing, establishing big data analytics as a vital tool for optimizing decision-making and enhancing campaign performance. This study explores how big data analytics contributes to effecti...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
LLC "CPC "Business Perspectives"
2025-08-01
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| Series: | Innovative Marketing |
| Assuntos: | |
| Acceso en liña: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22732/IM_2025_03_Bajrami.pdf |
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