Customer Behaviour Hidden Markov Model
In this work, the Customer behaviour hidden Markov model (CBHMM) is proposed to predict the behaviour of customers in e-commerce with the goal to forecast the store income. The model consists of three sub-models: Vendor, Psychology and Loyalty, returning probabilities used in the transition matrix o...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
MDPI AG
2022-04-01
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| Series: | Mathematics |
| Assuntos: | |
| Acceso en liña: | https://www.mdpi.com/2227-7390/10/8/1230 |
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