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Customer service 2.0: The Effect of Ryanair's Policy Change

<p>Customer perceptions of Ryanair and Southwest were evaluated to compare two data periods; 2012-13 and 2016-17 to determine differences in passenger perceptions between and within airlines. Quantitative data and open area comments were analyzed. A replication of a previous study for 2016-17 data i...

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Autors principals: John C Griffith, Donna L Roberts
Format: Artigo
Idioma:Inglês
Publicat: Embry-Riddle Aeronautical University 2021-01-01
Col·lecció:International Journal of Aviation, Aeronautics, and Aerospace
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Accés en línia:https://commons.erau.edu/ijaaa/vol8/iss2/5
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