WHAT DRIVES CONSUMERS TO BUY ONLINE? A STUDY ON EXPLORING ONLINE CONSUMER BEHAVIOR
This research contributes to the understanding of online shopping by investigating influential factors on consumers’ online search and purchase intentions. Given the fact that previous studies mostly concentrated on the utilitarian and hedonic aspects and yet still provided mixed results, a comprehe...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Kafkas University
2019-06-01
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| Col·lecció: | KAÜ-İİBF Dergisi |
| Matèries: | |
| Accés en línia: | https://dergipark.org.tr/tr/download/article-file/749536 |
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