An experimental study of the bandwagon effect in conspicuous consumption
Background The phenomenon of conspicuous consumption is not new. Veblen (1994, 1899) described conspicuous consumption as expensive, luxury consumption, which provides evidence of wealth and status. In post-modern society the primary objects of consumption have become images and experience used by...
Kaydedildi:
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
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Termedia Publishing House
2017-05-01
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| Seri Bilgileri: | Current Issues in Personality Psychology |
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| Online Erişim: | https://www.termedia.pl/An-experimental-study-of-the-bandwagon-effect-in-conspicuous-consumption,75,29993,1,1.html |
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