Communication as the primary driver of IoT-based smart farming adoption: the mediating role of innovation perception and the supporting function of institutional mechanism

Communication and innovation perception play interconnected roles in shaping farmers’ adoption of IoT-based smart farming technologies. This study examines how communication strategies and institutional support influence innovation perception and adoption behavior among smallholder farmers. By posit...

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Hlavní autoři:	Sumardjo, Adi Firmansyah, Leonard Dharmawan, Cecep Darmawan, Nana Kariada Tri Martuti, Heni Nuraeni Zaenudin, Inaya Sari Melati
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Frontiers Media S.A. 2026-03-01
Edice:	Frontiers in Communication
Témata:	agricultural digital transformation communication strategies innovation perception institutional support IoT-based smart farming technology adoption
On-line přístup:	https://www.frontiersin.org/articles/10.3389/fcomm.2026.1752567/full
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