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Analysis of User Acceptance of the McDonald’s Application using the UTAUT Model

The rapid advancement of information technology has driven increased adoption of digital applications in the fast-food industry, including the McDonald’s application, which is designed to support ordering and promotional information. However, in practice, some users still experience difficulties in...

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Detalles Bibliográficos
Principais autores: Laurencia Christine Tarika, Evi Maria (SCOPUS ID: 57093633500)
Formato: Artigo
Idioma:Indonésio
Publicado: Islamic University of Indragiri 2026-03-01
Series:Sistemasi: Jurnal Sistem Informasi
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Acceso en liña:https://sistemasi.ftik.unisi.ac.id/index.php/stmsi/article/view/6135
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