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External Quality of Mandarins: Influence of Fruit Appearance Characteristics on Consumer Choice

In a pre-purchase situation, consumer perception of mandarin quality is almost exclusively based on fruit appearance. Determination of consumer requirements in this regard is needed to preserve the current success of this crop in markets worldwide. In this study, the effect on consumer choice of dif...

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Principais autores: Paula Tarancón, Amparo Tárrega, Mónica González, Cristina Besada
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2021-09-01
Serier:Foods
Fag:
choice-based conjoint analysis
rind colour
calyx
rind turgor
leaf
waxing
Online adgang:https://www.mdpi.com/2304-8158/10/9/2188
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