Le numérique dans le marketing touristique des Cases à impluvium de la Basse-Casamance comme vecteur de performance du tourisme responsable dans un contexte de développement durable
The changes in consumer behaviour of tourism products in recent years have been a trigger for the adaptation of marketing strategies towards the use of digital media. This article exposes the problem of the integration of digital technology in the tourism marketing of the impluvium huts of Basse-Cas...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Université des Antilles
2024-12-01
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| coleção: | Études Caribéennes |
| Assuntos: | |
| Acesso em linha: | https://journals.openedition.org/etudescaribeennes/33784 |
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