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An Optimal Control Problem for An Inventory Model for Deteriorating Items Considering Advertising Dependent Demand

With an increase in market competition, the association between marketing and inventory management has become more important. The commercial activities are more rapid through social media, and advertising has played a crucial role in reaching the product to the consumers before it hits the market. I...

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Autores principales: Keshar Nath Dhakal, Kuldeep Chaudhary, Sudipa Chauhan
Formato: Artigo
Lenguaje:Inglês
Publicado: Ram Arti Publishers 2024-12-01
Colección:International Journal of Mathematical, Engineering and Management Sciences
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Acceso en línea:https://www.ijmems.in/cms/storage/app/public/uploads/volumes/77-IJMEMS-24-0439-9-6-1433-1452-2024.pdf
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