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Pelatihan Sertifikasi Halal dalam Upaya Peningkatan Kepuasan Pelanggan Sebagai Bagian dari Scale-Up Business Bagi UMKM

MSME actors have limited knowledge in applying for halal certification so that it becomes an obstacle in implementing halal product guarantees in Indonesia. Whereas the halal logo on the packaging has an impact on purchasing decisions and consumer satisfaction. Community service aims to provide trai...

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Principais autores: Rachma Rizqina Mardhotillah, Endah Budi Permana Putri, Denis Fidita Karya, Riyan Sisiawan Putra, Hidayatul Khusnah, Mohamad Rijal Iskandar Zhulqurnain, Pance Mariati
Formato: Artigo
Idioma:Indonésio
Publicado: Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Muhammadiyah Semarang 2022-05-01
Series:Jurnal Surya Masyarakat
Assuntos:
halal certification
customer satisfaction
business
msme
Acceso en liña:https://jurnal.unimus.ac.id/index.php/JSM/article/view/8756
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