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From followers to advocates: Does social media marketing boost brand advocacy in Jordanian insurance companies?

Type of the article: Research Article AbstractThe global trend towards digital transformation and the adoption of social media marketing as a primary channel for communicating with customers is increasing loyalty in the insurance sector. This study aims to examine the impact of social media marketi...

Täydet tiedot

Tallennettuna:
Päätekijät: Muneer Alrwashdeh, Lu’ay Al-Mu’ani, Ibrahim Harazneh, Omar (Mohammad Ali) Alqudah
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: LLC "CPC "Business Perspectives" 2026-04-01
Sarja:Insurance Markets and Companies
Aiheet:
brand advocacy
brand loyalty
brand reputation
insurance companies
social media marketing
Linkit:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/24215/IMС_2026_01_Alrwashdeh.pdf
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