Delving into the Role of Celebrity Chefs and Gourmets in Culinary Destination Marketing
This paper aims to explore the role of celebrity chefs and gourmets in culinary destination marketing based on the perceptions of celebrity chefs and gourmets. Drawing on qualitative data collected through 20 semi-structured interviews with celebrity chefs and gourmets in Turkey, the findings highl...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Varna University of Management
2020-08-01
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| coleção: | European Journal of Tourism Research |
| Assuntos: | |
| Acesso em linha: | https://ejtr.vumk.eu/index.php/about/article/view/1934 |
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