Sustainability Values and Ecological Behavior:
As global environmental problems become increasingly severe, there is an urgent need to shift consumer lifestyles toward more environmentally conscious practices. However, the degree to which consumers engage in ecological behaviors varies considerably depending on the specific action. Japanese cons...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Japonês |
| Publicat: |
Japan Marketing Academy
2026-03-01
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| Col·lecció: | Maketingu Janaru |
| Matèries: | |
| Accés en línia: | https://www.jstage.jst.go.jp/article/marketing/46/2/46_2026.023/_html/-char/en |
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