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What makes an effective antismoking campaign – insights from the trenches

Objectives: This paper describes traditionally effective approaches for anti-smoking mass media advertising and explores challenges and future directions for campaign planning. The changing characteristics of the current smoking population and media landscape are examined. Type of program or serv...

Täydet tiedot

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Bibliografiset tiedot
Päätekijät: Sarah Jane Beasley, Adam Barker, Michael Murphy, Toby Roderick, Tom Carroll
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: CSIRO Publishing 2020-09-01
Sarja:Public Health Research & Practice
Aiheet:
Linkit:https://doi.org/10.17061/phrp3032021
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