The Value of Proximity: Examining The Willingness to Pay for Online Local News

The exploration of new business models based on paid content strategies in the digital environment has generated an important discussion regarding the willingness to pay for online news. Previous studies have neglected local newspapers, although several analyses have clearly identified the local (n...

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Detalhes bibliográficos
Autor principal: Manuel Goyanes
Formato: Artigo
Idioma:Inglês
Publicado em: USC Annenberg Press 2015-05-01
Colecção:International Journal of Communication
Assuntos:
online newspapers
local news
willingness to pay
pay for contents
revenue model
value
Acesso em linha:https://staging.ijoc.org/index.php/ijoc/article/view/3388
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